AI for Real Estate Agencies
Real estate is a speed and consistency business. The agent who responds to a lead first almost always wins the conversation. The agent who stays top of mind through a 12-month search cycle gets the referral. Most agencies know this - and still fail at both because follow-through at scale requires more time than agents have.
AI makes the follow-through automatic.
1. Instant Lead Response & Qualification
A lead who fills out a form and waits hours is already talking to someone else. We build an instant response workflow that goes out the moment a lead comes in - with a message tailored to what they asked about and a few qualifying questions.
We connect to your CRM - Follow Up Boss, kvCORE, Chime, or BoomTown - so every lead is captured, responded to, and logged automatically, regardless of what time it comes in.
2. Long-Term Lead Nurture
Most leads in real estate don't convert in the first 30 days. The agents who win are the ones who stay relevant over a 6-18 month search window without being annoying about it.
We build nurture sequences that send useful content - market updates, neighborhood reports, relevant listings - on a cadence that keeps your name in front of the lead without overwhelming them. The sequence adapts based on engagement: leads who open and click get more frequent touchpoints; leads who go quiet get spaced out until they re-engage.
3. Listing Description Generation
Writing listing descriptions is time-consuming work that follows a predictable pattern. We build a workflow that takes the property details from your MLS and generates a complete listing description - with variations for different platforms - in the time it would take to write the first paragraph yourself.
Agents review and adjust before publishing. The work is done, not started.
4. Market Report Automation
Sending monthly or quarterly market reports to your sphere is high-value relationship maintenance that rarely happens consistently. We build an automated report that pulls current market data for each contact's area of interest and goes out on a set schedule.
Your contacts get useful, timely information. Your name shows up regularly without requiring manual effort each cycle.
5. Post-Close Review & Referral Requests
The best time to ask for a review or a referral is 2-4 weeks after closing, when the excitement is still there and the gratitude is real. Most agents miss this window because they're already onto the next deal.
We automate a post-close sequence that sends a review request at the right time and follows up with a referral ask 30 days later. The messages are specific to the transaction, not generic.
6. Seller Check-In Automation
Sellers with active listings want to feel informed but don't need a call every time there's nothing new to report. We build a weekly automated check-in that pulls showing activity, feedback, and any updates from your MLS and sends a structured summary to the seller.
They stay informed. You spend 20 minutes reviewing what was sent instead of making 10 calls.
How We Work
- Audit - We look at your lead sources, conversion rates, and current follow-up process. We identify where leads are falling through and what's taking the most manual time.
- Build one thing first - Most agencies start with lead response or nurture, depending on their lead volume.
- Expand from results - We add the next workflow once the first is delivering a return.
Pricing
Most agencies start at $2,000-$4,000 for the first automation, with optional monthly maintenance. Scope drives price.